Course:
TM 132 - Public Relations

Course Description:
The course teaches effective methods for putting the name of Toastmasters
International before the public eye (and ears), to increase Club membership.
How to prepare a press release. How to get on the radio. How to use the
Public Relations resources which are available from TI.

Length:  55 minutes

Target Audience:
Vice President Public Relations(VP-PR)
Secretary

Course Objectives & Goals:
At the conclusion of the course: 
 a. the VP-PR and the Secretary will be able to write a press release;
 b. the participants will have identified several places (e.g. Newspapers,
radio and TV, and public Bulletin boards) that will be willing to put the
name of Toastmasters before the "pool" of prospective members and attract new
members; and
 c. the VP-PR will be able to chair the Public Relations Committee and put
into action a plan to increase the public's awareness of Toastmasters
International.

Instructional Format:
Lecture presentation,
Case study and Group discussion.
Topics Outline:
Writing for Newspapers
 Articles
 Announcements
 When and What to Report
 Photographs
 Who will Print your Message?
 Cost?

Writing and Talking for Radio and TV
 Radio Spots (Public Service)
 Community Access (Cable) TV

Other Opportunities
 Chamber of Commerce
 Public Libraries
 Posters
 Silent Salesmen
 Telephone and Yellow Pages


Publicity and Corporate Outreach
 Open Clubs vs. Company Clubs
 Bulletin Boards
 Company Training and Development
The TI Supply Catalog and the Public Relations Resources