Course:
TM 134 - Membership Building

Course Description:
The course focuses on programs and methods to increase club membership. How
to maintain an active membership list of at least twenty members. How to
attract new members into the Club and how to keep a member active and
"on-board" longer than just six months!

Length:  55 minutes

Target Audience:
Vice President Membership(VP-M)
Sergeant At Arms

Course Objectives & Goals:
At the conclusion of the course: 
 a. the VP-M will be able to construct a task plan for building club
membership;
 b. the participants will have identified several methods or programs that
will put the name of Toastmasters before the "pool" of prospective members
and attract new members;
 c. all participants will recognize that the Speechcraft program is a proven
an effective membership building tool;
 d. the VP-M will be able to chair the Membership and Attendance Committee
and put into action the procedures for new member induction and assignment of
new member coaches; and
 e. the participants will understand the importance of a cordial reception
for all guests and members.

Instructional Format:
Case Study and Group Discussion with a follow up presentation.
Topics Outline:
Getting New Members
 Open Clubs vs. Company Clubs
 Publicity and Community Outreach
  Newspapers
  Radio and TV
  Chamber of Commerce
  Public Libraries
 Publicity and Corporate Outreach
  Bulletin Boards
  Company Training & Development
 Guests
  Word of Mouth
  VIP Invitations
  Demonstration Meetings
 Speechcrafts
  Who participates
  Where and When
  How many weeks?
  Materials and Cost

Keeping Current Members
 Duties of the Membership & Attendance
 Committee
 Induction Ceremony
 Coaches
 New Member Interest Survey