Public Relations
Effective communications are always important, especially when done on behalf of others. The Public Relations manual contains five excellent projects to build your skills and confidence when you are entrusted to be the voice of others.
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1. The Public Relations Speech
| Time: |
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5-7 minutes |
| Objectives: |
- Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
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2. Resources for Goodwill
| Time: |
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8-10 minutes |
| Objectives: |
- Research the operation and benefits of an organization or company.
- Prepare a talk designed to build goodwill toward it by presenting factual information.
- Analyze the common interests of your audience and focus your presentation on those interests.
- Effectively use at least one visual aid to enhance the audience's understanding.
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3. The Persuasive Approach
| Time: |
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8-10 minutes |
| Objectives: |
- Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
- Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
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4. Speaking Under Fire
| Time: |
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6-8 minutes, plus 8-10 minutes (Q&A) |
| Objectives: |
- Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
- Conduct a question-and-answer period on the speech subject.
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5. The Media Speech
| Time: |
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8-10 minutes, plus 30 seconds |
| Objectives: |
- Write a speech script behalf of a social cause.
- Using the script, present the speech to persuade a general television audience.
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